Do you want copy that speaks to your audience and brings you results? Tired of reading the same generic, boring content? You’ve come to the right place.

I’m Mary. I have 10+ years professional writing experience.

 

I have a postgraduate degree in Journalism (2015). 

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I offer consultative services based on my expertise in digital copywriting. So, no more worry about missing deadlines, branding or mastering tone of voice. 

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I love to work with:

- Digital and technologies marketers
- Busy small/medium businesses
- Agencies and organisations in need of copywriters

 

My copywriting skills can help you and your business:

- Implement AI-driven tools to speed up your copywriting and content creation process

- Attract and engage new clients with impactful copy
- Retain your existing 'happy' client base by delivering consistently valuable content
- Save time by using AI-powered platforms and apps to manage, optimise and repurpose content

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Achievements:

- Designed copy for 100+ user journeys for Santander UK’s mobile app (5M+ downloads on Google Play)

- At Meta, collaborated with Meta’s UX and engineering teams to create content strategies and increased user growth by 80% for their Event pages (Facebook) by creating copy for pinned posts and notifications.
- Spearheaded social media strategy for Microsoft’s CEO of Western Europe and captured 14,000 views, 600 likes and 200 comments from ghostwriting on LinkedIn.

- Delivered and optimised UX copy for 10+ global web pages and campaigns, while streamlining workflows to increase editorial production speed by 60–70% at Schneider Electric.
- Established editorial guidelines and tone of voice for KnownOrigin (eBay) and produced SEO optimised articles on NFTs, Web3 & blockchain tech.

- Delivered email campaigns for NetApp with partner brands like Porsche and Formula 1.
- 400,000+ words published (mobile/web)

- Managed 10+ YouTube channels and 40+ freelancers for Crealon Media
- 6 years of building, managing and writing over 600+ blog posts on WordPress for a theatre and opera blog
- Proven experience increasing social media following/engagement, e.g. creating viral TikToks with 230K views, 3000+ likes.​

- Won UGC competition for Nomad Cruise as the 'Most Active UGC Creator'. (Oct 2024)

- Ran Social Media Workshop 'Social Media Strategy: TikTok, Instagram and Linkedin Best Practices, Posting Guidelines and Growth tips' for entrepreneurs and small business owners for Nomads in Wonderland, Co-working Antalya and Taste Remote (2025)

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𝗠𝘆 𝗺𝗮𝗶𝗻 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:
- SEO website copywriting (landing pages, product descriptions)
- Ghost-writing and social media copy (with AI tools for optimization)
- UX and technical writing (digital/tech)
- Brand and content strategy
- Blogging and article writing
- SEO keyword research using SEMRush, and the latest productivity tools

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𝗜 𝗮𝗹𝘀𝗼 𝗵𝗮𝘃𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻:
- TikTok, LinkedIn, Twitter (X) and Instagram social media management

- YouTube Channel Management
- CV/ Resume/ Cover letter editing (training and coaching)
- Documentation Quality Control and Assurance (QA/QC)
- Proofreading

- SEO key word research (SEMRush) and Google Analytics

- UGC content creation (portfolio in progress)

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Brands:
Vodafone, Trustpilot, SKY UK, Meta, Apple, Microsoft, BT, eBay, Amazon, Financial Services Compensation Scheme, Santander UK, Keihls, NetApp... + 20 brands.

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More achievements:

- Provided over 20+ acquisition and retention emails for business customers at Trustpilot.

- Led UX copy strategy for Johnson Controls’ industrial platform.

- Managed content strategy for Amazon’s EU business pages.

- Templated HR knowledge base articles for Sky UK’s migration to Workday.

- Developed SEO-driven web content for BT Business’s small business pages.

- Wrote SEO-optimised blogs for Keihls, Start Rescue, and Buyagift.com.

- Built a QA framework from scratch, improving productivity by 75% at EG+ Worldwide.

- Revamped Cirrus Response’s website and collateral for a US audience.

- Created 500+ web pages for the Financial Services Compensation Scheme.

- Wrote 500+ posts for Trendfem.com, becoming a recognised Twitter influencer in the London/UK theatre space.

- Grew an audience of 2,000 followers in 12 months on Twitter (X).

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𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗺𝗲 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗻𝗲𝗲𝗱𝘀, 𝗲𝗻𝗴𝗮𝗴𝗲 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗻 𝘆𝗼𝘂𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗯𝗮𝘀𝗲. 

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𝗖𝗼𝗻𝘁𝗮𝗰𝘁: nguyenuk11 [at] gmail [dot] com
 

'Mary was excellent at working to tight timeframes, helping us delivery excellent content and also putting our sometimes difficult ideas onto paper." Luke Michael Dowd (Techology Advisor)

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"Everyone talks about social media but Mary makes it really tangible for founders to build a social media strategy and make it implementable without the overwhelm." Reema Singhal (Founder of Retain)

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“𝐀 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐰𝐫𝐢𝐭𝐞𝐫... 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠” -  𝐄𝐥𝐥𝐞𝐧 𝐁𝐢𝐬𝐡𝐨𝐩 (AI podcaster and keynote speaker)

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“Mary's expert copywriting skills and cheerful approach make her an absolute pleasure to work with.”  -  Matthew Darby (Marketing executive at Santander) 

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"Mary has a gift for cutting through the noise and focusing on what really matters in social media." Bruno Luduwig (FF&A Manger at Hotmart)

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“Mary’s expertise in writing, combined with her growth mindset, makes her a standout professional.” -  Jecelyn Latimer (Copywriter at Oliver) 

“𝐌𝐚𝐫𝐲 𝐡𝐚𝐬 𝐚𝐦𝐚𝐳𝐢𝐧𝐠 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐔𝐗 𝐜𝐨𝐩𝐲 𝐬𝐤𝐢𝐥𝐥𝐬” - 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐃𝐮𝐧𝐧 (Santander Underwriting Team Manager)​