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I'm a British-born copywriter helping businesses, agencies, and digital marketers streamline their content creation using AI-powered productivity tools. My expertise spans UX writing, content design, social media copy, content creation, and SEO blog writing. With over 10 years in the digital tech space, I’ve delivered high-impact work across industries including finance, banking, telecoms, e-commerce, crypto, arts/culture, SaaS, and both B2B and B2C sectors.
nguyenuk11[@]gmail.com
AI-driven content strategist
While...
I have spent over 10 years writing copy for some of the biggest names in multiple industries — in tech, finance, and e-commerce. I've invested time and energy in adapting to the age of AI. Not only do I know how best to learn how to use them and work with them — I know how not to use them instead of me.
The one thing that differentiates us from AI is our human touch. AI will never be able to replace the connection between one person and another. It lacks real human experience and understanding to perceive what our customers want. We can't depend on AI to sell to our customers because it simply doesn't know how to read them from a behavioural and sentient standpoint.
I'm no psychologist, but marketing is deeply rooted in neuroscience, buying and selling behaviours, and evolutionary psychology. My copywriting comes from informed psychology, tone of voice expertise, and conversion thinking. I've layered my comprehension of copywriting today with AI platforms including ChatGPT, Claude, Perplexity, Otter.ai, Gamma, Notion AI, CapCut, Canva, Grammarly, Writer.com, and many more.
I know the mechanics of prompt engineering and navigating different LLM models. I understand how to fine-tune and QA generative outputs. By incorporating AI into my copywriting process, I've managed to ideate faster, prototype smarter, audit brand consistency, and scale messaging across journeys — without losing the value and integrity of a brand's voice.
My copywriting expertise, coupled with my ability to use AI for good, puts me ahead of the curve. How cliché — but it’s the truth. If you require human-first UX writing with a touch of AI, or a strategist who knows how to build workflows, language systems, and content that outperforms the machine, you're reading her words.
The Copywriter's
Survival Playbook
in the Age of AI
My free downloadable
e-Book
ChatGPT isn’t coming for your job, but if you keep writing like it’s 2015, someone else will.
This is your survival kit for the copywriting career that doesn’t flatline in the age of AI. A straight-talking, slightly sweary,
very practical guide for writers who’ve got the talent — but need the tools, the systems, and the mindset shift to stop selling
time and start selling value.
Inside, you’ll learn how to:
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Productise your process (without becoming a PDF peddler)
-
Work with AI, not for it
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Package your brain, not just your hours
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Stay booked, relevant, and a bit smug, even as the industry shapeshifts
Written by Mary Grace Nguyen, a British-born copywriter with 10+ years in the digital trenches, and a client list that
includes Meta, Apple, eBay, Vodafone, and 20+ global brands, she helps writers, marketers, and businesses streamline their
content creation with AI-powered tools that don’t sound like a toaster wrote them.
If you’re done with the hustle, the hamster wheel, and the existential dread every time a new tool drops, this book’s your
reality check and your unfair advantage.
Think smarter. Write sharply. Outsmart the algorithm.
For more information, or to get in touch, email me at nguyenuk11[@]gmail.com
Santander
(2024)
Hosted an AI presentation for the copy team, providing practical tips on productivity tools they could use to create content, review content, streamline high volumes of work, monitor and screen marketing for brand tone of voice and more.
(Presentation here: https://tinyurl.com/mfstfu5t). Click for full view.
Certifications and Licenses
Google: Artificial Intelligence & Productivity
Santander Open Academy, Issued Aug 2024. Credential ID OA-2024-0830000532407
Google Cloud Skills Boost, Issued Jul 2024
Introduction to Generative AI
AI Prompt Engineering 101: Janine Atkin and Dan Sodergren
Great Marketing Works, Issued April 2024
The video you see here was created by AI.
On my mission to learn more about AI and the emerging growth of AI applications, I came across Runway.
Some may have heard of Midjourney, which allows you to produce an image in seconds. Of course, these apps aren't 100% accurate, so Midjourney doesn't always hit the mark. But, it is still remarkable considering what it can achieve.
This led me down the rabbit hole of coming across Runway. I uploaded an image of myself, and Runway created a video that lasted for 5 seconds.
You have to generate a prompt to get Runway to get you going. So, I wrote a prompt that went something like this:
'Create a video based on this image of the girl continuing to work on her laptop, drinking Turkish tea with the guys in the background relaxing and watching the television.'
The first 0.5 seconds is the original image of me, and it fails after that. Can you see where it went wrong?
While some elements seem OK, there are questions about the coffee cups, such as why one cup spills water and the other is on the keyboard. Also, note how many heads and legs are present in the background. There is a massive disconnect in this runway journey.
So, if you're interested in understanding how fast AI apps are developing, you must realise there's a massive demand for people to get more time back. The stronger the desire to get things done faster, the sooner more AI apps will emerge.
If AI can manage this now, imagine what it can build next year.
hashtag#runway hashtag#contentcreation hashtag#aiapps
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