No doubt, the market is saturated, and the competition is rife.

 

It’s easy to feel overwhelmed with the hundreds and thousands of brands who are finding success through their social media and perfect copy. But every brand had to start somewhere.

 

In 2020, I established my brand— MGN Content Consultancy Ltd. After 10+ years of working in tech, advertising, performing arts, and the e-commerce industries, having graduated in Journalism (MA) in 2015, I turned to the freelance market to set up my small business, focusing on becoming a freelance copywriter.

 

With COVID-19 sweeping the world with devastating data, affecting a large majority of people’s mental health, and drastically changing the way people worked, some sought to make the most of lockdown.

 

Some re-trained and reflected on their situation, and took the time to be innovative. I was one of those individuals who used their skills and experience to help brands raise their profile with a clear brand voice during a time of crisis.

 

Writing is my core business, and it started when I was a kid 

 

I’ve loved writing from a very young age. Everyone hates the word ‘passion’ with a passion, but it was obvious to me that writing was my passion growing up in London.

 

I was raised in North Kensington. 

 

I’m the daughter of two Southeast Asian migrants – my late father is from a village in North Vietnam and my mother is from a province in the Philippines. My mother’s first job in the UK was as a chambermaid for the Governor Hotel in Victoria. (That’s right, the one right next to Victoria bus station.) I’m proud to have hard-working and brave migrant parents who escaped the struggles of their home countries in the 70s.
 

Raised in London, I had to navigate growing up in a multicultural city in a Southeast Asian household. My upbringing was littered with cultural and financial problems. 

 

My mother worked up to 12 hours a day making ends meet, working 2-3 jobs at a time, while my father took care of me at home. He would try to entertain me but given his limited English, it wasn’t always easy for him to take me places, especially because my parents weren’t making much money. 

 

I spent most of my childhood indoors, wanting to go outside and meet people. I went to nursery and school and made many friends. Yet on the weekends, I was always at home unable to play with other children. 

 

I would stare outside of my bedroom window and watch the neighbourhood children play freely outside and having fun. I had to find a way to entertain myself. So, writing and journaling in exercise books they handed out at school were my go-to out of boredom. It eventually became something I learned to love. 

 

This is what made me who I am, and it’s why words come more naturally to me than others. The act of writing was my imaginary friend and it never left me.

 

Watching my mum work every day scraping enough cash to keep us afloat, I saw to it that I study my way into university, so I could help my mum and dad. My mum worked tirelessly to support me as I secured an undergraduate education.

 

At university, I studied Anthropology (the study of mankind) and Japanese. In 2008, I secured a job as an English teacher and flew to Japan without any friends or family waiting for me when I arrived. This was when my life changed.

 

I loved the children I taught English to. They gave me every reason to wake up in the morning. They justified the 2-3 hour commute. To me, they were worth it, but deep down something was missing. I realised teaching wasn’t my calling. Then, I moved to New York to figure out what was going on in my head before heading back to the big smoke of London.

 

I got my first high-paying job in recruitment in the City. There I was thinking I’d get inspired by the money-hungry recruiters, closing deals on the phones, meeting clients at Michelin star restaurants, and getting them to sign contracts right in front of me.

 

However, after 6 months the job lost its charm. The long hours, the ongoing disappointment of working in sales made me feel unsatisfied. The money wasn’t enough to keep me coming back. Every morning I woke up with dread and the idea of going back to my desk made me feel empty inside.

 

I left the job and found other corporate companies wanting to take me under their wing, but after 3 and a half years I had enough. I asked myself ‘what do I want to do?’ And the simple answer was to ‘write’.

 

I loved writing, but I stopped myself from thinking it could be a profession because the girls at my school had word swag, and always excelled in essay writing, while I barely passed with a C grade. I didn’t think I was good enough.

 

By now, I was 30 years old. I had money in the bank, an appetite to be creative and live a life that I wanted—not driven by money. So I enrolled in a postgraduate course in Journalism at a night college. While I worked in sales during the day, I’d spend my nights and weekends studying tirelessly to make sure I passed all my exams and tests. It was here that I started to feel alive again. 

 

During my breaks at the office, I’d try to work on my MA projects. I was fired up to learn about blogging, WordPress, and creating content on social media. I taught myself everything from watching YouTube videos, seeing how other writers did it, and observed their successes. It was here that I realised it was time to step down in my corporate job and become creative.

 

Introducing my blog—the blog to rule them all

 

 When I I had my first university project, I had to create a blog, maintain it, and treat it like my baby. I started Trendfem.com—an opera and theatre blog that made me an Twitter influencer between 2012-2018. 

 

PR companies and theatre companies got in touch with me, begging me to interview actors and artists, and come to review their shows. I was showered with complimentary tickets worth £200 to write reviews and give commentary on 100s of productions. I even managed to get 2000 followers by 2016.

 

I devoted my nights to watching opera and theatre shows and heading home to write until the crack of dawn to publish my reviews on my blog at the same time the main press would push out their 5-star reviews. I made my name as a theatre and opera blogger through my tenacity.

 

I interviewed Jeff Rawle, famous for his role as Amos Diggory from ‘Harry Potter and the Goblet of Fire’, which was the first time I had ever interviewed an actor before. And I was invited to multiple BBC Proms events to review their concerts performed by world-renowned orchestras. 

 

Yet, one of my fondest memories was finding my blog in the New York Times. Through my blog reporting, one of my posts managed to land itself in the New York Times and my blog got major exposure. 

 

I taught myself social media strategy and managed to connect with people all over Europe and America who commented on my work and supported my writing. 

 

I made opera accessible for many people—those who had never seen an opera and those who were based far away and wanted to know what I thought about a show through my reviews.

 

A social media and digital marketing agency discovered my blog and gave me my first paid gig as a blogger in residence. This is when I knew I could catapult my copywriting services and skills into a proper professional career.

 

My first gig as a copywriter

My first role as a copywriter came through from a B2C business in cloud and VoIP/telephony. They needed someone to come in to help Americanize their WordPress platform and create regular blog posts explaining their products in an accessible way.

 

Soon I was getting requests to write finance copy for a non-profit organisation. Then, I found myself writing for Ocado Retail. They needed urgent social media copy for thousands of its customers. 

 

Since then, I’ve worked for multiple clients; small, medium, and large corporations. I'm hoping to continue working with brands to help them find their voice and push their messages through to the right customers in a simple, clear, and accessible way. And inspire customers to do something, be it sign up to the email list or buy their products now. 

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Then in late 2023, people started talking about AI. This is where everything changed. The job market began to slow down. Companies were cutting their staff by half and replacing it with AI. 

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While many copywriters feared being replaced by AI, I chose to get ahead of the curve. I trained fast—teaching myself how to work with LLMs like ChatGPT, Claude, Le Chat, DeepSeek, and Copilot to enhance ideation, strategy, and output without losing the human voice. I backed it up with a couple of short courses in Generative AI to sharpen my skills and stay current with the tech.

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Beyond writing, I integrated tools like Gamma for presentations, Otter.ai for transcription, Canva AI for branded visuals, CapCut AI for short-form content, Notion AI to streamline workflows, Grammarly for precision, and Perplexity for AI-powered research. I didn’t just learn the tools—I built systems around them. I’ve combined a decade of copywriting experience with cutting-edge tech to offer brands faster, sharper, and more adaptive content. That’s why I call myself an AI-Driven Copywriter—I’ve done the work to earn it.

 

Found my brand story interesting? Do you want to work with me? Let’s do it. Email me on nguyenuk11[@]gmail[.]com