Socia Media Expertise

I know more about social media than I'd like to admit. My experience spans Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter).

I don’t just write content—I build it from the ground up:

Create and execute LinkedIn content strategies (Microsoft, More4apps, Santander, The Exhale, PayPugs)
Write scroll-stopping Instagram captions (The Social Element Agency, The Exhale, Nomadire, Dancing Latitudes).
Script YouTube videos (Crealon Media)
Craft hook-driven, pattern-disruptive TikToks (Crealon Media, Coworking Antalya, Dancing Latitudes, Nomad Cruise)
Design, shoot, and edit with a creative eye (Nomadeire, Dancing Latitude)
Hosted and led talks and workshops on social media: How to promote your business with TikTok

and Social Media Strategies (LinkedIn, Instagram and TikTok) for growth.

Yes, I’m a millennial—but I speak Gen Z and Gen Alpha fluently.
(Snapchat? Don’t bother. It’s a hard no.)

Conducted data reports and content audits to uncover audience segments, optimal posting times, view patterns, retention trends, engagement metrics, community sentiment, and algorithm shifts.

I’ve helped brands shape and grow their presence by:

Leading content strategy and storytelling
Directing on-location photography and videography (Nomadeire)
Travelling to destination shoots to capture behind-the-scenes content
Creating brand narratives that translate across platforms

I don’t just ghostwrite or find trendy hashtags. I deliver full-stack content support:

Video creation using CapCut, Edits, and native Instagram/TikTok apps
Storyboarding and editing for mini vlogs
Working with travel brands, venues, and small business owners on short-form video storytelling

Whether it’s building from scratch or sharpening what’s already there—I bring the strategy, execution, and creative edge.

Content Creator

I have social media content creation expertise, including:

Capturing footage,
Editing videos and photos with tools such as TikTok, Instagram, Capcut, Snapseed, Abobe Lightroom and Canva.

Currently holding an Instagram account with 4,500 followers and 30,000-40,000 user reached per month.

Have 1050+ followers on TikTok with 25, 000 unique visitors every week.

(Analytics below.)

12 Things to do in Bucharest (video on the right) has gone viral to 248,200 views, 3,530+ likes, 2058+ saves and 600+ shares.

Also, I have experience managing and posting on 10 YouTube channels, including:

Writing video scripts for crime, history and celebrity gossip channels,
Coordinating and project managing over 40+ freelancers (video editors, voice over actors, script writers, designers, and post production assistants.

These YT channels grossed more than $1M. (See channels below)

Schneider Electric - Viva Engage

I wrote the copy for this Viva Engage post announcing the launch of the new US Water Segment flagship webpage. With 396 views and 34 likes, it helped spotlight a major cross-functional achievement and drive internal engagement around a key strategic initiative. The tone was crafted to celebrate the collaboration while clearly positioning the webpage as a cornerstone of our national paid campaign.

MICROSOFT

Social media posts

My role as social media (ghost) writer for the ex-GM of Western Europe

As part of the introduction of Microsoft and the Metaverse, I was asked to promote our work through the GM’s voice on LinkedIn.

At the time he had more than 7000+ followers and was managing over 1400 Microsoft partners.

It was important to catch-up with him once a week to discuss Microsoft’s angle, his tone of voice and the best way to present Microsoft’s metaverse agenda with the public.

Socia Media Expertise

I know more about social media than I'd like to admit. My experience spans Instagram, LinkedIn, TikTok, YouTube, and X (formerly Twitter).

​

I don’t just write content—I build it from the ground up:

Create and execute LinkedIn content strategies (Microsoft, More4apps, Santander, The Exhale, PayPugs)

Write scroll-stopping Instagram captions (The Social Element Agency, The Exhale, Nomadire, Dancing Latitudes).

Script YouTube videos (Crealon Media)

Craft hook-driven, pattern-disruptive TikToks (Crealon Media, Coworking Antalya, Dancing Latitudes, Nomad Cruise)

Design, shoot, and edit with a creative eye (Nomadeire, Dancing Latitude)

Hosted and led talks and workshops on social media: How to promote your business with TikTok

and Social Media Strategies (LinkedIn, Instagram and TikTok) for growth.

Yes, I’m a millennial—but I speak Gen Z and Gen Alpha fluently. (Snapchat? Don’t bother. It’s a hard no.)

Conducted data reports and content audits to uncover audience segments, optimal posting times, view patterns, retention trends, engagement metrics, community sentiment, and algorithm shifts.

I’ve helped brands shape and grow their presence by:

Leading content strategy and storytelling

Directing on-location photography and videography (Nomadeire)

Travelling to destination shoots to capture behind-the-scenes content

Creating brand narratives that translate across platforms

I don’t just ghostwrite or find trendy hashtags. I deliver full-stack content support:

Video creation using CapCut, Edits, and native Instagram/TikTok apps

Storyboarding and editing for mini vlogs

Working with travel brands, venues, and small business owners on short-form video storytelling

Whether it’s building from scratch or sharpening what’s already there—I bring the strategy, execution, and creative edge.

Content Creator

Schneider Electric - Viva Engage

MICROSOFT

Yes, I’m a millennial—but I speak Gen Z and Gen Alpha fluently.
(Snapchat? Don’t bother. It’s a hard no.)