I'm a British-born copywriter helping businesses, agencies, and digital marketers streamline their content creation using AI-powered productivity tools. My expertise spans UX writing, content design, social media copy, content creation, and SEO blog writing. With over 10 years in the digital tech space, I’ve delivered high-impact work across industries including finance, banking, telecoms, e-commerce, crypto, arts/culture, SaaS, and both B2B and B2C sectors.
nguyenuk11[@]gmail.com
UX COPYWRITING
Santander UK
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Led the copy audit for over 100+ UX/figma flows for the bank’s new mobile app, which included reviewing and copywriting user flows, mobile notifications, error messages and fraud messages. Not to mention collaboration with UX, engineering, business analysts. compliance and fraud teams.
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This involved spearheading the tone of voice and multiple conversations with brand managers to ensure customer satisfaction and usability.
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Took charge of the mobile demo instruction guides for operating the new mobile app, providing alt texts and metadata (meta descriptions) for all user flows until the staging phase.
BT
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Collaborated with a fantastic team of user researchers, UX designers, BAs, product owners, developers, digital PMs, content strategists, information architects and expert copywriters. Working in an agile framework and to deadlines.
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Provided sales and product copy with SEO research (SEMRush) for multiple game-changing websites, including a podcast page, small businesses page, unified communication and article landing pages.
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Providing blog posts and article ideas via SEO content research.
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Contributed SEO/copy feedback as and where necessary as part of an enormous refresh web project for a leading telecommunication and broadband company.
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Led the UX copy strategy for a global platform for industrial clients.
Introduced content and UX copy expertise for a global digital project.
Successfully reviewed Figma flows and journeys, including digital product prototypes, collaborating with designers on different time zones.
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META
Messenger, Facebook apps
Achievement: Successfully collaborated and proto-typed with UX, engineering, and design by providing copy and tone of voice expertise for multiple projects for the full suite of Meta digital products and apps.
● Providing UX and content-related expertise to improve the overall quality of all social media features for Meta’s family apps.
● Played an influential part in multiple design sprints, creating personas & narratives and contributing to brainstorming sessions with designers and software engineers.
● Increased growth on online class Events for Group Admins by 80% with suggested content design recommendations using Figma and Google Presentation.
● Supported the Q3 goals in improving Messenger’s app features, specifically hands-up, screen sharing, polls, and reactions features.
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