I'm a British-born copywriter helping businesses, agencies, and digital marketers streamline their content creation using AI-powered productivity tools. My expertise spans UX writing, content design, social media copy, content creation, and SEO blog writing. With over 10 years in the digital tech space, I’ve delivered high-impact work across industries including finance, banking, telecoms, e-commerce, crypto, arts/culture, SaaS, and both B2B and B2C sectors.
EMAIL MARKETING
Trustpilot: Brought in as the B2B copywriter to deliver a full set of Global CRM and Lifestyle journey emails in under two weeks — prospecting, nurture, and acquisition flows. Worked cross-functionally with the US team across time zones. Project delivered on time.
Ocado Retail: In March 2020, the rapid escalation of COVID-19 government rules and regulations required Ocado to hire copywriters to respond to the thousands of customer complaint emails its C-level executives received daily.
We worked tirelessly with the legal, compliance, marketing and call centre managers to help create copy that would inform distressed customers of the best option for them to receive their groceries, including information on vouchers and other concessions.
Copywriting customer emails for Santander UK, 3 Mobile, Sky UK, and Halifax.
NetApp: I provided copywriting and content to NetApp’s Global Marketing Automation team for email campaigns sent to thousands of prospect cloud and tech clients. This includes collaborative email campaigns and social media posts with partnership brands such as Porsche, Pixar, DreamWorks, and more.
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