Not sure what to say or where to start with your content? I help you find the right message and write clear copy for websites and apps, with your audience in mind and a focus on driving results.

ARE YOU FED UP WITH:

- Confusing customer journeys
- Inconsistent UX copy
- Content that slows users down
- AI-generated copy that still needs fixing

That’s where I can help!

I’m Mary, a UX copywriter and content designer with 11+ years of professional experience.

I have a postgraduate degree in Journalism (2015).

I offer consultative services based on my expertise in digital copywriting. So, no more worry about missing deadlines, branding or mastering tone of voice.

I help businesses, agencies and digital teams create clearer, more effective content and improve workflows where it adds real value.

I love to work with:

- Digital and technologies marketers
- Busy small/medium businesses
- Agencies and organisations in need of copywriters

My UX writing and content design skills can help you and your business:

- Make complex products and journeys easier to understand

- Help customers take action with clear, useful copy

- Create consistent, accessible digital experiences

- Save time with smarter research, drafting and content workflows

- Implement AI-driven tools to speed up your copywriting and content creation process

- Attract and engage new clients with impactful copy
- Retain your existing 'happy' client base by delivering consistently valuable content
- Save time by using AI-powered platforms and apps to manage, optimise and repurpose content

Achievements:

- Lloyds Banking Group: Delivered 100+ Consumer Duty communications and shaped 12 end-to-end UX journeys through Phase 1 prototyping for an acquired product, ensuring alignment with the design system and tone of voice while collaborating with Product, Research, Legal, Compliance and Financial Wellbeing.

- Santander UK: Designed copy for 100+ user journeys for Santander UK’s mobile app (5M+ downloads on Google Play).

- Schneider Electric: Delivered and optimised UX copy for 10+ global web pages and campaigns, while streamlining workflows to increase editorial production speed by 60–70%.

- Meta: Collaborated with Meta’s UX and engineering teams to create content strategies and increased user growth by 80% for their Event pages (Facebook) by creating copy for pinned posts and notifications.

- Sky UK: Restructured HR and internal staffing help content for a major ServiceNow-to-Workday migration.

- FSCS (Financial Services Compensation Scheme): Created and optimised 500+ customer-facing service pages.
- KnownOrigin (eBay: Established editorial guidelines, tone of voice and produced SEO optimised articles on NFTs, Web3 & blockchain tech.

- AI and Copywriting e-book: Self-published The Copywriter's Survival Playbook In The Age of AI
- Microsoft: Led the Western Europe CEO’s social media strategy and ghostwrote LinkedIn content that generated 14,000 views, 600 likes and 200 comments.

- Crealon Media: Managed 10+ YouTube channels and 40+ freelancers.

- NetApp: Delivered email campaigns for with partner brands like Porsche and Formula 1.

- Online Publishing experience: 500,000+ words published across mobile, web, UX, technical, SEO and social content.
- WordPress: 6 years of building, managing and writing over 600+ blog posts on WordPress for a theatre and opera blog
- Social media workshops: Ran workshops on TikTok, Instagram and LinkedIn strategy for entrepreneurs and small business owners at Nomads in Wonderland, Co-working Antalya and Taste Remote in 2025.

- Social content: Created TikToks with 250K views and 3,500+ likes.

- Nomad Cruise: Won the “Most Active UGC Creator” competition in October 2024.

𝗠𝘆 𝗺𝗮𝗶𝗻 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:

- UX writing and end-to-end content design
- Content strategy, audits and optimisation
- FinTech, technical and regulated content
- Emails, notifications, onboarding and help content
- SEO website copy and keyword research
- Blogs, ghostwriting and social media copy AI-assisted content workflows

𝗜 𝗮𝗹𝘀𝗼 𝗵𝗮𝘃𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻:
- TikTok, LinkedIn, Twitter (X) and Instagram social media management

- YouTube Channel Management
- CV/ Resume/ Cover letter editing (training and coaching)
- Documentation Quality Control and Assurance (QA/QC)
- Proofreading

- SEO key word research (SEMRush) and Google Analytics

- UGC content creation (portfolio in progress)

Brands:
Vodafone, Trustpilot, SKY UK, Meta, Apple, Microsoft, BT, eBay, Amazon, Financial Services Compensation Scheme, Santander UK, Keihls, NetApp... + 20 brands.

More achievements:

- Provided over 20+ acquisition and retention emails for business customers at Trustpilot.

- Led UX copy strategy for Johnson Controls’ industrial platform.

- Managed content strategy for Amazon’s EU business pages.

- Developed SEO-driven web content for BT Business’s small business pages.

- Wrote SEO-optimised blogs for Keihls, Start Rescue, and Buyagift.com.

- Built a QA framework from scratch, improving productivity by 75% at EG+ Worldwide.

- Revamped Cirrus Response’s website and collateral for a US audience.

- Created 500+ web pages for the Financial Services Compensation Scheme.

- Wrote 500+ posts for Trendfem.com, becoming a recognised Twitter influencer in the London/UK theatre space.

- Grew an audience of 2,000 followers in 12 months on Twitter (X).

𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗺𝗲 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗽𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗻𝗲𝗲𝗱𝘀, 𝗲𝗻𝗴𝗮𝗴𝗲 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗻 𝘆𝗼𝘂𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁 𝗯𝗮𝘀𝗲.

𝗖𝗼𝗻𝘁𝗮𝗰𝘁: nguyenuk11 [at] gmail [dot] com

'Mary was excellent at working to tight timeframes, helping us delivery excellent content and also putting our sometimes difficult ideas onto paper." Luke Michael Dowd (Techology Advisor)

"Everyone talks about social media but Mary makes it really tangible for founders to build a social media strategy and make it implementable without the overwhelm." Reema Singhal (Founder of Retain)

“𝐀 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐰𝐫𝐢𝐭𝐞𝐫... 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠” - 𝐄𝐥𝐥𝐞𝐧 𝐁𝐢𝐬𝐡𝐨𝐩 (AI podcaster and keynote speaker)

“Mary's expert copywriting skills and cheerful approach make her an absolute pleasure to work with.” - Matthew Darby (Marketing executive at Santander)

"Mary has a gift for cutting through the noise and focusing on what really matters in social media." Bruno Luduwig (FF&A Manger at Hotmart)

“Mary’s expertise in writing, combined with her growth mindset, makes her a standout professional.” - Jecelyn Latimer (Copywriter at Oliver)

“𝐌𝐚𝐫𝐲 𝐡𝐚𝐬 𝐚𝐦𝐚𝐳𝐢𝐧𝐠 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐔𝐗 𝐜𝐨𝐩𝐲 𝐬𝐤𝐢𝐥𝐥𝐬” - 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐃𝐮𝐧𝐧 (Santander Underwriting Team Manager)